The war for buyers, their attention and choice never stops, and its only purpose is to remain the best or at least one of the best in the minds of consumers.
A lot of buyers choose wine by external factors, only later getting acquainted with the internal content. Because appearance is an integral part of wine!
Marketing managers and designers are fighting for the consumer’s attention, inventing the most creative and beautiful designs of labels, bottles and packaging for wine and alcohol that practically sell themselves.
How much do they succeed?
How much are the existing designs sell in the opinion of the best designers, marketing managers, sommeliers and consumers?
We’ll know by results of the International Wine & Spirits Design Award
All Ukrainian wine producers, as well as foreign participants of the Wine&Spirits Ukraine exhibition, can bid for the award.
Quality photos of products must be submitted no later than a month before the exhibition.
Competent juries, professional designers and marketing managers as well sommeliers and restaurateurs will choose their favorites among the presented products, and the winner will be announced at the awarding ceremony on October 25, 2018 in IEC, Kiev.